Also known as ‘Perpétuas-de-areais’, this subspecies of Helichrysum italicum is a perennial woody shrub that grows approximately 25-50 cm tall. It is typically found in the Mediterranean, specifically in France, Italy, an area of southern Spain known as Andalucía, and Portugal. This variety is hardier than other Helichrysum species, growing farther north along the sandy coast of Portugal where the weather can be less favorable. The flowering season is also slightly later to accommodate, with the appearance of the small yellow flowers typically peaking in July-September.

Other synonyms for the species include Helichrysum picardii Boiss. & Reut., Helichrysum picardii ssp. picardii, Helichrysum picardii var. picardii, and Helichrysum serotinum ssp. picardii