As implied by the name, the fragrance emitted from this species is stronger than other helichrysum species. As such, it is often used as the go-to oil in the fragrance industry. This small, semi-woody shrub grows up to 50 cm high, with smaller yellow flower heads bunched together. This species of helichrysum is typically found in South Africa and is often referred to as imphepho (although this name is shared by a number of Helichrysum species in Africa). Because of its location, Helichrysum odoratissimum is often in flowering stage throughout the year.