We’re doing it differently this time.

Now we are planning what gets grown,  and we're working directly with the people who cultivate these plants to decide what makes sense to plant, in what quantity, and for whom.

Over the past several years, many of the family distillers we’ve worked with since the beginning have changed how they operate. Especially after 2020, planting stopped being speculative. Planning began happening before anything went into the ground, not after harvest when everyone was trying to figure out what to do with surplus.

That feels like good news to us. Artisanal growers we choose to work with don’t want excess sitting idle, and we don’t want shelves full of materials that aren’t actually being used. We find the best quality comes from growing what’s genuinely needed—not from overproducing and hoping it sells.

That’s been meaningful for us, and we know it may feel different for you, too.

Here’s What It Means For You
Some of the oils we offer are (will now be) grown or reserved specifically for future Ananda releases, often well in advance. What’s available reflects what was actually possible to grow and prepare—versus what’s trending or what anyone is guessing people might want.

Here's another important piece to understand. In aromatics, freshness and time are both forms of quality. Some oils are at their best when they’re fresh—distilled and used within a shorter window. Others, especially resins, woods, and roots, remain stable for many years and can deepen beautifully with proper aging. Seasonal offerings therefore can vary: some things are best fresh, others you may keep in your cabinet for a season or two and be very happy with your existing cabinet. 

This kind of sourcing can’t be rushed or scaled on demand. We prefer it this way, even though it means we need to adapt, and have our customers adapt right along with us.

This first year back we’re keeping it conservative. What happens next depends on what people actually use and value, and feedback on needs. Your participation helps us understand what can be sustained, or what we need to request come planting time.

Welcome back.

Quick Links

→ The Rhythm We Work In
→ What This Asks of You
→ Why We Chose This Path & Our Approach to Stewardship
→ How This Cabinet Was Assembled (March 2026)
→ The Seasonal Cabinet Model
→ Your Voice Shapes Future Cabinets
→ For Practioners & Professionals