The Standard (Face & Beard)
$35.00
This variant is currently sold out.
The Standard™
All-in-One Grooming and Anti-Aging Oil for Men’s Facial Skin and Beard.
2026 Summer Cabinet
The Standard™ was made for men who prefer one excellent bottle to a shelf of grooming products. It is a facial and beard oil for shave days, beard days, and the days between—comfortable on the skin, quietly aromatic, and clean in its finish.
Most aftershaves announce themselves with alcohol, menthol, or cologne. This one does not. The Standard™ is built around fine botanical oils, CO₂ extracts, and resinous aromatics chosen for skin that is regularly shaved, exposed to the elements, or simply in need of good daily care.
One oil, used well, is enough. That’s The Standard. Function without ceremony.
Overview
The Standard™ conditions facial hair, softens the skin beneath a beard, and leaves freshly shaved skin feeling comfortable and well cared for.
It is not a styling wax, a heavily fragranced beard oil, or another complicated step in a grooming routine. The aroma remains close to the skin, the finish is refined rather than glossy, and a small amount covers a surprising amount of ground.
Use it as an aftershave, beard oil, or daily facial oil. It was designed to move easily between all three.
Questions & Answers
Will it leave my face or beard greasy—or stain my shirt collar?
Not when used sparingly. Work a small amount fully into the skin and beard, then give it a minute to absorb before dressing. Using too much may leave residue that transfers to fabric.
Does it smell like incense or a heavy natural beard oil?
No. The aroma is restrained—dry wood, soft resin, and a faint earthy note. It stays close to the skin and settles quickly rather than wearing like cologne.
How quickly should I notice a difference?
Skin should feel more comfortable and beard hair less dry after application. Give it one to two weeks of regular use to judge the visible condition of dry or rough skin.
Can I use it every day as a facial serum?
Yes. Use a small amount on clean, slightly damp skin—with or without a beard. For very dry skin, apply it over a lightweight moisturiser to help hold in moisture.
The Formula
The foundation is jojoba, chosen for its smooth spread, light skin feel, and particular usefulness in both facial and beard care. Pomegranate seed oil adds richness and substance without turning the formula into a heavy grooming oil.
Rosehip Seed and Carrot Root CO₂ extracts contribute concentrated botanical lipids and naturally occurring carotenoid-rich fractions. Together, they give the oil greater depth and staying power on skin that is shaved, dry, or regularly exposed to wind and weather.
Frankincense sacra, Helichrysum, Myrrh, and Indian Sandalwood were chosen both for their long association with fine skin preparations and for the restrained aromatic structure they create. Frankincense and Myrrh bring the dry, resinous centre; Sandalwood softens the edges; and Helichrysum adds a quiet herbaceous note.
The aroma is not added as decoration. It grows directly from the materials themselves.
Aromatic Profile
Dry woods, soft resin, faint earth, and a subtle herbaceous lift.
The aroma stays close to the skin and settles quickly. It is neither cologne-like nor overtly perfumed, with no menthol and no cooling effect.
How We Use It
After shaving, press a small amount over clean, dry skin.
For beard care, work it through the facial hair and into the skin beneath. It may also be used as a daily facial oil, morning or evening.
Begin sparingly. A small amount goes a long way.
Ingredients
Essential oils of: Frankincense sacra, Helichrysum, Myrrh, and Indian Sandalwood.
CO₂ extracts of: Rosehip Seed and Carrot Root.
Carrier oils of: Jojoba and Pomegranate Seed.
Notes and Cautions
- For external use only. Avoid direct eye contact and mucous membranes.
- Patch test prior to first use, especially before applying to freshly shaved skin.
- Discontinue use if irritation or sensitivity occurs.
- Store tightly closed, away from heat and direct light.
See Safety & Responsible Use for Ananda’s general guidance.
Lineage Note
The Standard™ follows the legacy logic of Ananda men’s care: fewer products, clear function, and formulas that support daily resilience rather than overwhelm the skin. It was developed as an all-in-one solution for men who want one oil that performs for beard wear, shave recovery, and daily skin maintenance.
Availability and Sizes
The Standard™ is part of the 2026 Summer Cabinet and is available while the current batch remains. This formula may vary between Cabinets as botanical materials and sourcing change. If The Standard™ earns its place as an ongoing staple, your feedback helps determine that.
Available size: 30 mL
Further Study
For those interested, a selection of research relating to some of the materials in this formula. These studies examine individual ingredients in laboratory or small human studies; they do not evaluate The Standard™ itself or establish that it treats any skin condition.
Costa EM, Machado M, Pintado M, Silva S. Evaluating pomegranate seed oil for potential topical applications: safety, anti-inflammatory activity and wound healing in skin cell models. Inflammopharmacology. 2025;33(11):7045–7055. doi:10.1007/s10787-025-02002-7.
In human keratinocyte and dermal-fibroblast models, pomegranate seed oil reduced several inflammatory mediators and accelerated fibroblast wound closure. The findings support its inclusion in formulas intended to condition skin exposed to routine shaving and environmental stress, but this was a laboratory study and did not test The Standard™ or post-shave skin in people.
https://pubmed.ncbi.nlm.nih.gov/41065959/
Sharma M, Levenson C, Browning JC, et al. East Indian Sandalwood Oil Is a Phosphodiesterase Inhibitor: A New Therapeutic Option in the Treatment of Inflammatory Skin Disease. Frontiers in Pharmacology. 2018;9:200. doi:10.3389/fphar.2018.00200.
East Indian Sandalwood oil, from Santalum album, demonstrated anti-inflammatory activity in human dermal fibroblasts and other experimental skin models. The study supports a skin-calming rationale for this ingredient, but it did not examine shaving irritation or The Standard™ as a finished formula.
https://www.frontiersin.org/journals/pharmacology/articles/10.3389/fphar.2018.00200/full
Choe C, Schleusener J, Choe S, Ri J, Lademann J, Darvin ME. Stratum corneum occlusion induces water transformation towards lower bonding state: a molecular level in vivo study by confocal Raman microspectroscopy. International Journal of Cosmetic Science. 2020;42(5):482–493. doi:10.1111/ics.12653.
In a small human study, jojoba oil influenced water distribution and molecular water-binding behavior within the outer skin barrier without producing the pronounced occlusive effect observed with petrolatum. The findings support jojoba’s use as a light surface-conditioning oil, but they do not establish deep absorption or specific benefits after shaving.
https://pubmed.ncbi.nlm.nih.gov/32692411/
Choe CS, Schleusener J, Lademann J, Darvin ME. In vivo confocal Raman microscopic determination of depth profiles of the stratum corneum lipid organization influenced by application of various oils. Journal of Dermatological Science. 2017;87(2):183–191. doi:10.1016/j.jdermsci.2017.04.016.
In an in-vivo study of human skin, jojoba oil remained primarily within the superficial layers of the stratum corneum and influenced the organization of its intercellular lipids. The findings support jojoba’s role as a surface-conditioning emollient that settles into the outer skin barrier, but they do not establish rapid absorption, deep penetration, or a non-greasy sensory finish.
https://doi.org/10.1016/j.jdermsci.2017.04.016
This product is a concentrated botanical formulation intended for external topical use only. It is not intended to diagnose, treat, cure, or prevent any disease. Avoid contact with eyes and mucous membranes. Discontinue use if irritation or sensitivity occurs.
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